By Lisa Shields
Having a scalable, responsive website design has never been so important for hotels. According to AdWords, Google searches made through mobile devices outnumber those done on desktops or laptops in 10 countries. Responsiveness of a website has become not just a “nice-to-have” but a must-have, so it’s crucial for hotels to create a mobile friendly website.
In order to understand whether your hotel’s website is responsive, make sure to ask yourself questions like what do you see when you enter your hotel’s website through a mobile phone?, is it easy to make reservations, find directions or make a call? Do you force your potential customers with mobile devices to navigate through your standard website, which is designed only for large computer screens?
If your customers are still zooming and scrolling through your standard website on their mobile phones, then you are definitely losing revenue because of your website’s awful mobile experience. If it is too difficult for someone to navigate through your website on mobile, then, the probability that he/she will go to your competitors’ websites greatly increases.
Here is the difference you will notice on your mobile phone between a standard website and mobile-optimized website. As you can clearly see, the mobile optimized website is much easier for reading and navigating.
As an hotelier, having the opportunity to effectively interact with your potential customers on their mobile devices can have a huge impact on your revenue. The reason is that unlike computers and laptops, people are connected with their smartphones all the time. According to Time, an average person looks at his/her phone 46 times a day. Just think about it for a moment. If you are a smartphone owner, when was the last time you checked it? The chances that it was no more than 10 minutes ago are really high. Our smartphones are with us at all times: while eating, sleeping, working and so on. This brings a lot of opportunities for hotel marketers to advertise their hotels to their target customers.
There are a couple of ways to satisfy the needs of your mobile customers. For example, hotels can provide a separate mobile version of their website, but it can be really expensive and inefficient to design and manage two websites at the same time. The more efficient way is to create a responsive website. Responsiveness refers to building a website that creates the right viewing experience based on the type of device that is used. This means that different users will get different customized versions of your website based on their devices’ screen size, orientation, and type (Android, OS, etc.)
To prove the effectiveness of a hotel’s mobile responsive website, here are some important facts to take into account:
If we look at these mobile statistics, we can conclude that the more enjoyable the mobile experience is, the more likely that your conversion rate will increase. People look at the website’s visual appeal, usability and the overall experience when they make judgments on the trustworthiness of the website. Responsive website design will allow for much faster loading times, which will increase the overall quality of user experience.
Here are some useful tips to take into account when creating a mobile-optimized hotel website:
Creating a scalable, responsive website for mobile users can have a huge impact on your hotel’s revenue. That is why excellent user experience should always be among your top priorities. Your hotel’s website might include awesome content, amazing pictures and perfect CTAs, but if it’s difficult for your customers to navigate through it, then you won’t have a high return on investment.