Metasearch is a new breed of "hybrid" websites that display real time information to customers, about your hotel, from several different sources, mainly OTA's. Rates and availability from your hotel website can also appear, if you are connected to and advertising on these websites.
Who are the key players for the hotel market?
There are lots but Google Hotel Finder, Trivago, Trip Advisor are the three most important websites, with the largest market share. Others include; Hotel Combined and Ireland.com (for the Irish market).
Why are meta search sites so popular?
Consumers are flocking to meta search sites, because they can compare rates and availability for a hotel, from a variety of websites on one web page and get the lowest rate faster!
Why should I consider advertising my website on these meta search websites?
We believe that metasearch is an opportunity for you to regain market share from the OTA's and bookings via your website. Why? Because, you can place your website right beside the OTAs, and occupy valuable real estate on these sites, so that potential customers can see your website, your best rate and get there quicker!
How much will it cost?
Metasearch works on a cost-per-click (CPC) basis. CPCs will vary but some industry sources are quoting spends of as little as €250-€300 per hotel and returns of up to 800% on media spend. Also, the websites selling the lowest rates get priority listing so, its not just your bid that will determine your ad's position but, if you have a lowest rate guarantee, the fact that customers can find the lowest rate on your website will also help to gain better ranking.
For more ideas on how to drive more revenue from your website, check out this free eBook!