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Our Blog
28
April
2016

By Lisa Shields

11 : 14h
0

Booking hotels via online travel agencies has become insanely popular nowadays. Most customers don’t even think about booking directly on a hotel’s website and just use the services of OTAs.

22
April
2016

By Lisa Shields

11 : 00h
0

Metasearch and business models that rely on this feature have enjoyed increased popularity over the past couple of years. In fact, metasearch is quickly becoming one of the most important distribution channels for hotels.

20
April
2016

By Lisa Shields

10 : 18h
0

One of the hardest things in digital marketing is to keep up with new features and trends that come out almost on a daily basis. The majority of big players, with the help of their big budgets, are constantly keeping a lookout for new features they could use and test in real time, but for small companies it's hard to compete with that!

15
April
2016

By Lisa Shields

10 : 36h
0

Since April 21, 2015, Google has been  encouraging businesses to pay more attention to the mobile versions of their websites. Searchers not only see whether the website supports mobile viewing, but those websites that do are also being favoured in the SERPs. This is a sure sign for every industry to heavily invest in mobile optimization.

1
April
2016

By Lisa Shields

10 : 00h
0

Low-cost airlines have made it possible for almost anyone to visit new countries, opening up new markets and opportunities for hotels all over the world!  And through online marketing, hotels can now access new customers.

10
November
2015

By Lisa Shields

13 : 18h
0

For the first time, UK travellers can now complete bookings on the world's largest travel site by clicking "Book on TripAdvisor."

18
February
2015

By Lisa Shields

12 : 49h
0

 After just 2 months, the new responsive website www.bewleyshotels.com has resulted in an increase of 90% in mobile conversion rates. As more consumers browse the Internet and book hotel rooms on their mobile devices, the need for a website that works well across all screen sizes, is more important than ever.
9
October
2014

By Lisa Shields

11 : 32h
0

This week, I came across a really interesting report from Softwareadvice.com about how online videos can help hotels increase direct bookings. 

The report was based on a survey of 2,345 travelers and the idea was to find out what kind of travel videos would persuade them to book at one hotel over another, as well as what kind of information they want to see in videos.

17
July
2014

By Lisa Shields

12 : 29h
1 Comment

Google recently launched Google My Business

"Oh no" I hear you cry "Not another log-in that I have to manage for my hotel!"

I hear your cries and believe me, I feel your pain as we manage these log-ins for some of our clients!  

6
June
2014

By Lisa Shields

11 : 22h
0

I attended an event in Google's HQ in Dublin last week and listened to a great presentation from Graham Barry, who is a product specialist working across all Google products (Search, Display, Video, Mobile, Social).  Graham's presentation focused on You Tube and the Google Display Network and he shared some interesting numbers.

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