The p3 Blog

What is Metasearch and How Can it Help me to Drive Bookings for My Hotel?

Posted by Lisa Shields

Mar 7, 2014 12:51:00 PM

 

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Topics: Metasearch

Responsive Design- Is it the right option for your hotel website?

Posted by Lisa Shields

Sep 20, 2013 3:34:00 PM




Sure, you’ve heard about it (and probably read countless blog posts about it too) but what is responsive web design (RWD) and is it the right solution for your website?

 

In this post, I’ll try to address three questions:  

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Where are your hotel website bookings coming from?

Posted by Lisa Shields

Apr 3, 2013 3:33:00 PM

“Ahh the bookings just come in and we are happy with that.” You would be surprised how often I hear this when speaking with hotels. I speak with hotel clients daily and when you try to break down what % of bookings are coming from which sources, a lot of hotels do not know where their bookings are coming from. If this sounds like a familiar situation then stop reading this straight away and start pulling numbers!

From our experience we believe that hotels today can drive 60% of total bookings from their brand website and of that 40% can come through your own hotel website. It you don’t know where you are right now, then how can you know where you are going?

In order to figure out where you have an opportunity to grow your online revenue, firstly you need a clear picture of where your bookings are coming from. Once you have this, you can see what volume each channel is producing and can do a cost benefit analysis against each channel.
Now its time to look at your own hotel website and see where this fits in. Do you have an opportunity to drive more bookings through your own site? Look at what costs you have for each booking which comes to you directly. Bear in mind commission or the booking fee that your hotel is paying.

Once you have all of your figures, you should have a clearer picture of how your hotel’s online business is preforming and can now focus on the area’s where you have opportunity to grow your business online. Make sure you look at all avenue including selling additional services online, allowing guests to up-sell themselves and negotiating the best deals across all of your booking channels.
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Topics: Conversion rate

Google Remarketing for Hotels

Posted by Lisa Shields

Oct 24, 2012 3:34:00 PM

We’ve recently started “dipping our toes” into remarketing  with a select number of hotels clients, and with some impressive results that I’d like to share. I truly believe that remarketing is a very valuable tool for our hotel clients as it allows them to advertise on the google display network, in a very targeted way. 

So, what is Remarketing? Basically it's a tool available from Google Adwords. It allows you to display ad’s to users, who have already visited your website, when they visit another website within the google network.

So, let's take an example. Just say I have booked flights to London and have been shopping around, browsing hotel websites, looking for a place to stay.  I’m not ready to book, just taking a look. Then, a week later, I’m surfing the web, maybe looking at a news site or checking the weather and I’m presented with a banner ad’ promoting a special offer for a hotel that I just checked rates for, a few days ago. Chances are I’m interested !

This targeted form of display advertising is a great way to increase conversion rates and get people back to your website to book. I’ll let the results speak for themselves!  One campaign that we ran, recorded a 25% conversion rate (based on view-through-conversions– that’s people who saw the ad and didn’t click right away but came back to the landing pager later and made a booking).  We are also seeing lots of direct conversions (people who click on the ad’ straight away), generating returns-on-investment of > 20:1 And  the costs are not prohibitive either. If you'd like to learn more about how you can drive more bookings for your hotel through remarketing, contact p3 at 01-292120 or email:lisa@p3.ie

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Killarney Hotels Go Live on OWS iRes

Posted by Lisa Shields

Jul 2, 2012 3:34:00 PM

We are delighted to welcome Killarney Hotels (The Europe, Dunloe and Ard na Sihe) to the p3 platform. All 3 hotels went live on the iRes OWS platform on July 1st.

The project also involved implementing iPublish (p3's content management system) on all three  hotel websites, as well as the group website.

New features included the integration of the website booking engine to Opera, using iRes OWS. Additonal functionality was also added to create a customised booking engine.

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p3 Wins Major UK Deal worth €1 million

Posted by Lisa Shields

Oct 22, 2011 3:34:00 PM

We have just signed a major 5 year deal with CTS, one of our key UK clients, and were delighted to see  this major export deal for p3  featured in the Done Deals section of the Sunday Business Post yesterday. Done Deals is a dedicated section of the newspaper on which Irish companies can announce major contracts.  It's a big step forward for p3 and gives us a solid base on which to build our business over the coming years. See the full story at http://www.thepost.ie/done-deal/irish-firm-wins-major-british-deal-58106.html

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Facebook App for Hotel Websites

Posted by Lisa Shields

Sep 28, 2011 3:34:00 PM

When I talk to our hotel clients, lots of them tell me just how much time they and their staff spend updating their facebook business page with offer details, competitions, events and more... But the challenge for everyone seems to be how to ensure this time is spent productively.
Finding ways to turn your facebook "likers"  into customers is something we all aspire to and giving your Facebook fans a reason to keep liking you is one way to keep them interested. Have you considered offering them exclusive offers, discount rates or a little extra something if they make a booking from your facebook page?. We've spent a lot of time listening to our clients and have developed a plug-in Facebook app that can be instantly deployed on a hotel's facebook page. We're seeing a lot of interest and its really good to see just how tuned in our customers are to the rise in popularity of social media channels. Another new feature we're offering is the ability to create exclusive Facebook rates that only appear for sale via the hotel's facebook page. You can see the p3 FB app in action at the Tinakilly House facebook page.

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Apps vs Mobile Websites- let the debate begin!

Posted by Lisa Shields

Jun 15, 2010 3:34:00 PM

With iPhone leading the stampede in mobile internet adoption, developing an iPhone app used to be the the first and most logical step in a hotel group’s mobile marketing strategy. But, with increasing fragmentation in the mobile smart phone market, it seems that things are changing!

Some commentators predict that Android will overtake the iPhone, in market share by 2012.  Other smart phone brands are becoming increasingly popular including HTC, Samsung, Nokia and Rim.  One things seems clear- the increasing fragmentation of the smart phone market means that developing apps is no longer a “one horse race” with cost implications for everyone.

The advantages of developing a mobile website  rather than an app for each device are signficant for both suppliers and clients. It’s a win-win with lower developments costs, less support and maintenance required, and the advantages of a “one to many” relationship- You develop one site that can be used by all mobile uses accessing your website.  One thing’s for sure, mobile is big and according to some commentators, may soon become the primary device for accessing websites! For more on mobile websites see www.p3.ie/mobile and check out m.juryisnns.com and m.carlton.ie developed by p3.ie

Mobile website vs app- let the debate begin!

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Search Engine Optimisation - the lifeblood of any hotel website

Posted by Lisa Shields

Mar 30, 2010 3:33:00 PM

Search Engine Optimisation or SEO as its known, is essential in this day and age. Put simply its the process of influencing where your hotel or business appears on search engine results. SEO is the lifeline of your hotel’s website as without having high rankings on key phrases, how will your potential customers find your website?

SEO should be an integral part of your hotel’s internet marketing strategy but where to begin. Ive put together a few tips and tricks below to get started with SEO.

  • Know your online customer! You need to know how customers are finding your website and what are they doing once they get there using your website tracking tools
  • Decide what phrases and keywords you are going to focus on to drive relevant traffic to your website. Tools such as the Google Search-Based Keyword Tool are good for suggesting useful and relevant keywords.
  • Once you have set your keywords, write your content based around these keywords
  • Set clear objectives before starting any SEO work
  • Be realistic about what is achievable within your set time frames, for example if you are currently appearing on page 7 for the term “hotel in Galway” it would be unrealistic to aim to appear on page 1 within 3 months. It may be better to aim to appear on page 1 for a very relevant term such as “spa hotel in Galway city”

Finally, search engine optimisation is an ongoing process which requires time to be dedicated to it on a regular basis. If you don’t have the time or the expertise to do this in-house, consider outsourcing as without proper SEO on your website, you cannot grow your online business.

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Creating a value offer for bookers

Posted by Lisa Shields

Mar 24, 2010 3:32:00 PM

At the recent Irish Hotels Federation Conference in Galway, March 2010, there was much talk about creating a value offer for your customers and using this offer to drive bookings.

What came out of the conference above all else was the message that discounting does not work and will not help hotels survive in these current economic times. Leading economist Dr Peter Bacon pointed out that in his opinion between 12,000 and 15,000 hotel rooms will have to be lost in order for the sector to remain viable and competitive. There was much debate at the conference as to whether this was a realistic option for the industry and whether it is or not is not the point here. At this point in time, it would appear that the hotel with the best chance of keeping its doors open are the ones that create a value offering for guests. Professor Cathy Enz of New York’s Cornell University pointed out that “Discount rates don’t stimulate demand. Creating both difference and value does.”

 This is sometimes easier said than done with competitor hotels lowering rates daily. Prof Enz did offer some light at the end of the tunnel which says that discounting rates influences only three percent of hotel travelers according to a study by Maritz Inc. Given this, why are hotels still so focussed on price, therefore focussing the customer on price. Instead the hotels that will win out and win business are the ones who deliver clever and interesting promotional strategies which offer customers a clear value proposition. These would include offering an extra night free, including a spa package in the price, free breakfast or dinner or going that extra mile and offering guests an overnight stay with a show included.  

We have seen from hotels using the iRes booking engine that the packages which sell the best, offers guests clear value for money and allow guests the opportunity to upsell themselves through the booking process by choosing ad on’s such as spa packages and allow guests to upgrade room types. If hotels are to stand out in the minds of bookers and guests, the focus needs to be on providing value and service to guests and not a focus cheap and discount rates.

 

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