The p3 Blog

How to Increase Traffic to Your Hotel Website with Google My Business

Posted by Lisa Shields

Jul 17, 2014 12:29:12 PM

Google recently launched Google My Business.
"Oh no" I hear you cry "Not another log-in that I have to manage for my hotel!"

I hear your cries and believe me, I feel your pain as we manage these log-ins for some of our clients!  

Well, the good news is that this new interface covers your Google Places and Google + information so, it' all in one place. And, it should make it quicker and easier for you to update your information and photos.

So, now it's one login for all of the Google channels that display information to users about your hotel, including:

  • Google Search
  • Google Maps
  • Google+ and Google Hotel Finder. 

But, we have had quite a few questions from our clients. So, if you're wondering what's happened to your Google map listing or if you still have access to the information you uploaded previously on your Google + page, first of all: don't panic, it should all be there and read on......

The Google travel team have also created a Google My Business Quick Start Guide for Hoteliers which they sent to me and I thought it would be a good idea to share this guide with our hotels clients. It explains how to:

  1. Verify your pages on Google
  2. Ensure your hotel information on Google is correct
  3. Upload photos that will create a great impression of your hotel to potential customers across Google

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Topics: How to Increase Traffic to your Hotel Website

How to Create Great (and cheap!) Video Content for your hotel website

Posted by Lisa Shields

Jun 6, 2014 11:22:00 AM

I attended an event in Google's HQ in Dublin last week and listened to a great presentation from Graham Barry, who is a product specialist working across all Google products (Search, Display, Video, Mobile, Social).  Graham's presentation focused on You Tube and the Google Display Network and he shared some interesting numbers. Since 2009,the number of viewers watching videos online has grown by 19% and the number of video views grew by 300%. Basically, more of us are watching more-and-more vidoes online!On a personal level, my own consumption of You Tube videos has seriously increased over the last year. From finding out how to cook a Spanish omelette to how to fit a child's car seat- Seriously, I don't know what I did without it!

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Topics: How to Increase Traffic to your Hotel Website, Video

What is Metasearch and How Can it Help me to Drive Bookings for My Hotel?

Posted by Lisa Shields

Mar 7, 2014 12:51:00 PM

 

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Topics: Metasearch

Responsive Design- Is it the right option for your hotel website?

Posted by Lisa Shields

Sep 20, 2013 3:34:00 PM




Sure, you’ve heard about it (and probably read countless blog posts about it too) but what is responsive web design (RWD) and is it the right solution for your website?

 

In this post, I’ll try to address three questions:  

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Where are your hotel website bookings coming from?

Posted by Lisa Shields

Apr 3, 2013 3:33:00 PM

“Ahh the bookings just come in and we are happy with that.” You would be surprised how often I hear this when speaking with hotels. I speak with hotel clients daily and when you try to break down what % of bookings are coming from which sources, a lot of hotels do not know where their bookings are coming from. If this sounds like a familiar situation then stop reading this straight away and start pulling numbers!

From our experience we believe that hotels today can drive 60% of total bookings from their brand website and of that 40% can come through your own hotel website. It you don’t know where you are right now, then how can you know where you are going?

In order to figure out where you have an opportunity to grow your online revenue, firstly you need a clear picture of where your bookings are coming from. Once you have this, you can see what volume each channel is producing and can do a cost benefit analysis against each channel.
Now its time to look at your own hotel website and see where this fits in. Do you have an opportunity to drive more bookings through your own site? Look at what costs you have for each booking which comes to you directly. Bear in mind commission or the booking fee that your hotel is paying.

Once you have all of your figures, you should have a clearer picture of how your hotel’s online business is preforming and can now focus on the area’s where you have opportunity to grow your business online. Make sure you look at all avenue including selling additional services online, allowing guests to up-sell themselves and negotiating the best deals across all of your booking channels.
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Topics: Conversion rate

Google Remarketing for Hotels

Posted by Lisa Shields

Oct 24, 2012 3:34:00 PM

We’ve recently started “dipping our toes” into remarketing  with a select number of hotels clients, and with some impressive results that I’d like to share. I truly believe that remarketing is a very valuable tool for our hotel clients as it allows them to advertise on the google display network, in a very targeted way. 

So, what is Remarketing? Basically it's a tool available from Google Adwords. It allows you to display ad’s to users, who have already visited your website, when they visit another website within the google network.

So, let's take an example. Just say I have booked flights to London and have been shopping around, browsing hotel websites, looking for a place to stay.  I’m not ready to book, just taking a look. Then, a week later, I’m surfing the web, maybe looking at a news site or checking the weather and I’m presented with a banner ad’ promoting a special offer for a hotel that I just checked rates for, a few days ago. Chances are I’m interested !

This targeted form of display advertising is a great way to increase conversion rates and get people back to your website to book. I’ll let the results speak for themselves!  One campaign that we ran, recorded a 25% conversion rate (based on view-through-conversions– that’s people who saw the ad and didn’t click right away but came back to the landing pager later and made a booking).  We are also seeing lots of direct conversions (people who click on the ad’ straight away), generating returns-on-investment of > 20:1 And  the costs are not prohibitive either. If you'd like to learn more about how you can drive more bookings for your hotel through remarketing, contact p3 at 01-292120 or email:lisa@p3.ie

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Killarney Hotels Go Live on OWS iRes

Posted by Lisa Shields

Jul 2, 2012 3:34:00 PM

We are delighted to welcome Killarney Hotels (The Europe, Dunloe and Ard na Sihe) to the p3 platform. All 3 hotels went live on the iRes OWS platform on July 1st.

The project also involved implementing iPublish (p3's content management system) on all three  hotel websites, as well as the group website.

New features included the integration of the website booking engine to Opera, using iRes OWS. Additonal functionality was also added to create a customised booking engine.

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p3 Wins Major UK Deal worth €1 million

Posted by Lisa Shields

Oct 22, 2011 3:34:00 PM

We have just signed a major 5 year deal with CTS, one of our key UK clients, and were delighted to see  this major export deal for p3  featured in the Done Deals section of the Sunday Business Post yesterday. Done Deals is a dedicated section of the newspaper on which Irish companies can announce major contracts.  It's a big step forward for p3 and gives us a solid base on which to build our business over the coming years. See the full story at http://www.thepost.ie/done-deal/irish-firm-wins-major-british-deal-58106.html

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Facebook App for Hotel Websites

Posted by Lisa Shields

Sep 28, 2011 3:34:00 PM

When I talk to our hotel clients, lots of them tell me just how much time they and their staff spend updating their facebook business page with offer details, competitions, events and more... But the challenge for everyone seems to be how to ensure this time is spent productively.
Finding ways to turn your facebook "likers"  into customers is something we all aspire to and giving your Facebook fans a reason to keep liking you is one way to keep them interested. Have you considered offering them exclusive offers, discount rates or a little extra something if they make a booking from your facebook page?. We've spent a lot of time listening to our clients and have developed a plug-in Facebook app that can be instantly deployed on a hotel's facebook page. We're seeing a lot of interest and its really good to see just how tuned in our customers are to the rise in popularity of social media channels. Another new feature we're offering is the ability to create exclusive Facebook rates that only appear for sale via the hotel's facebook page. You can see the p3 FB app in action at the Tinakilly House facebook page.

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Apps vs Mobile Websites- let the debate begin!

Posted by Lisa Shields

Jun 15, 2010 3:34:00 PM

With iPhone leading the stampede in mobile internet adoption, developing an iPhone app used to be the the first and most logical step in a hotel group’s mobile marketing strategy. But, with increasing fragmentation in the mobile smart phone market, it seems that things are changing!

Some commentators predict that Android will overtake the iPhone, in market share by 2012.  Other smart phone brands are becoming increasingly popular including HTC, Samsung, Nokia and Rim.  One things seems clear- the increasing fragmentation of the smart phone market means that developing apps is no longer a “one horse race” with cost implications for everyone.

The advantages of developing a mobile website  rather than an app for each device are signficant for both suppliers and clients. It’s a win-win with lower developments costs, less support and maintenance required, and the advantages of a “one to many” relationship- You develop one site that can be used by all mobile uses accessing your website.  One thing’s for sure, mobile is big and according to some commentators, may soon become the primary device for accessing websites! For more on mobile websites see www.p3.ie/mobile and check out m.juryisnns.com and m.carlton.ie developed by p3.ie

Mobile website vs app- let the debate begin!

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