One of the hardest things in digital marketing is to keep up with new features and trends that come out almost on a daily basis. The majority of big players, with the help of their big budgets, are constantly keeping a lookout for new features they could use and test in real time, but for small companies it's hard to compete with that!
Since April 21, 2015, Google has been encouraging businesses to pay more attention to the mobile versions of their websites. Searchers not only see whether the website supports mobile viewing, but those websites that do are also being favoured in the SERPs. This is a sure sign for every industry to heavily invest in mobile optimization.
This week, I came across a really interesting report from Softwareadvice.com about how online videos can help hotels increase direct bookings.
The report was based on a survey of 2,345 travelers and the idea was to find out what kind of travel videos would persuade them to book at one hotel over another, as well as what kind of information they want to see in videos.
"Oh no" I hear you cry "Not another log-in that I have to manage for my hotel!"
I hear your cries and believe me, I feel your pain as we manage these log-ins for some of our clients!
I attended an event in Google's HQ in Dublin last week and listened to a great presentation from Graham Barry, who is a product specialist working across all Google products (Search, Display, Video, Mobile, Social). Graham's presentation focused on You Tube and the Google Display Network and he shared some interesting numbers.