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The p3 Blog

UK Travellers Can Book on TripAdvisor

Posted by Lisa Shields

Nov 10, 2015 1:18:21 PM

For the first time, UK travellers can now complete bookings on the world's largest travel site by clicking "Book on TripAdvisor."


Topics: Metasearch

Bewleys Go Responsive- Mobile Conversion Rates Double!

Posted by Lisa Shields

Feb 18, 2015 12:49:00 PM


Topics: Conversion rate, Responsive Booking Engines, Responsive Website Design

How to Create Video Content that Really can drive direct bookings

Posted by Lisa Shields

Oct 9, 2014 11:32:00 AM

This week, I came across a really interesting report from Softwareadvice.com about how online videos can help hotels increase direct bookings. 

The report was based on a survey of 2,345 travelers and the idea was to find out what kind of travel videos would persuade them to book at one hotel over another, as well as what kind of information they want to see in videos.

The key findings are pretty interesting and just might give you a few ideas, but enough from me, I'll let the visuals speak for themselves....


Topics: Creating Great Video Content

How to Increase Traffic to Your Hotel Website with Google My Business

Posted by Lisa Shields

Jul 17, 2014 12:29:12 PM

Google recently launched Google My Business.
"Oh no" I hear you cry "Not another log-in that I have to manage for my hotel!"

I hear your cries and believe me, I feel your pain as we manage these log-ins for some of our clients!  

Well, the good news is that this new interface covers your Google Places and Google + information so, it' all in one place. And, it should make it quicker and easier for you to update your information and photos.

So, now it's one login for all of the Google channels that display information to users about your hotel, including:

  • Google Search
  • Google Maps
  • Google+ and Google Hotel Finder. 

But, we have had quite a few questions from our clients. So, if you're wondering what's happened to your Google map listing or if you still have access to the information you uploaded previously on your Google + page, first of all: don't panic, it should all be there and read on......

The Google travel team have also created a Google My Business Quick Start Guide for Hoteliers which they sent to me and I thought it would be a good idea to share this guide with our hotels clients. It explains how to:

  1. Verify your pages on Google
  2. Ensure your hotel information on Google is correct
  3. Upload photos that will create a great impression of your hotel to potential customers across Google


Topics: How to Increase Traffic to your Hotel Website

How to Create Great (and cheap!) Video Content for your hotel website

Posted by Lisa Shields

Jun 6, 2014 11:22:00 AM

I attended an event in Google's HQ in Dublin last week and listened to a great presentation from Graham Barry, who is a product specialist working across all Google products (Search, Display, Video, Mobile, Social).  Graham's presentation focused on You Tube and the Google Display Network and he shared some interesting numbers. Since 2009,the number of viewers watching videos online has grown by 19% and the number of video views grew by 300%. Basically, more of us are watching more-and-more vidoes online!On a personal level, my own consumption of You Tube videos has seriously increased over the last year. From finding out how to cook a Spanish omelette to how to fit a child's car seat- Seriously, I don't know what I did without it!


Topics: How to Increase Traffic to your Hotel Website, Video

What is Metasearch and How Can it Help me to Drive Bookings for My Hotel?

Posted by Lisa Shields

Mar 7, 2014 12:51:00 PM



Topics: Metasearch

Responsive Design- Is it the right option for your hotel website?

Posted by Lisa Shields

Sep 20, 2013 3:34:00 PM

Sure, you’ve heard about it (and probably read countless blog posts about it too) but what is responsive web design (RWD) and is it the right solution for your website?


In this post, I’ll try to address three questions:  


Where are your hotel website bookings coming from?

Posted by Lisa Shields

Apr 3, 2013 3:33:00 PM

“Ahh the bookings just come in and we are happy with that.” You would be surprised how often I hear this when speaking with hotels. I speak with hotel clients daily and when you try to break down what % of bookings are coming from which sources, a lot of hotels do not know where their bookings are coming from. If this sounds like a familiar situation then stop reading this straight away and start pulling numbers!

From our experience we believe that hotels today can drive 60% of total bookings from their brand website and of that 40% can come through your own hotel website. It you don’t know where you are right now, then how can you know where you are going?

In order to figure out where you have an opportunity to grow your online revenue, firstly you need a clear picture of where your bookings are coming from. Once you have this, you can see what volume each channel is producing and can do a cost benefit analysis against each channel.
Now its time to look at your own hotel website and see where this fits in. Do you have an opportunity to drive more bookings through your own site? Look at what costs you have for each booking which comes to you directly. Bear in mind commission or the booking fee that your hotel is paying.

Once you have all of your figures, you should have a clearer picture of how your hotel’s online business is preforming and can now focus on the area’s where you have opportunity to grow your business online. Make sure you look at all avenue including selling additional services online, allowing guests to up-sell themselves and negotiating the best deals across all of your booking channels.

Topics: Conversion rate

Google Remarketing for Hotels

Posted by Lisa Shields

Oct 24, 2012 3:34:00 PM

We’ve recently started “dipping our toes” into remarketing  with a select number of hotels clients, and with some impressive results that I’d like to share. I truly believe that remarketing is a very valuable tool for our hotel clients as it allows them to advertise on the google display network, in a very targeted way. 

So, what is Remarketing? Basically it's a tool available from Google Adwords. It allows you to display ad’s to users, who have already visited your website, when they visit another website within the google network.

So, let's take an example. Just say I have booked flights to London and have been shopping around, browsing hotel websites, looking for a place to stay.  I’m not ready to book, just taking a look. Then, a week later, I’m surfing the web, maybe looking at a news site or checking the weather and I’m presented with a banner ad’ promoting a special offer for a hotel that I just checked rates for, a few days ago. Chances are I’m interested !

This targeted form of display advertising is a great way to increase conversion rates and get people back to your website to book. I’ll let the results speak for themselves!  One campaign that we ran, recorded a 25% conversion rate (based on view-through-conversions– that’s people who saw the ad and didn’t click right away but came back to the landing pager later and made a booking).  We are also seeing lots of direct conversions (people who click on the ad’ straight away), generating returns-on-investment of > 20:1 And  the costs are not prohibitive either. If you'd like to learn more about how you can drive more bookings for your hotel through remarketing, contact p3 at 01-292120 or email:lisa@p3.ie


Killarney Hotels Go Live on OWS iRes

Posted by Lisa Shields

Jul 2, 2012 3:34:00 PM

We are delighted to welcome Killarney Hotels (The Europe, Dunloe and Ard na Sihe) to the p3 platform. All 3 hotels went live on the iRes OWS platform on July 1st.

The project also involved implementing iPublish (p3's content management system) on all three  hotel websites, as well as the group website.

New features included the integration of the website booking engine to Opera, using iRes OWS. Additonal functionality was also added to create a customised booking engine.


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