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Our Blog
6
February
2017

By Lisa Shields

14 : 42h
2

Google Hotels Ads is one of the channels driving serious traffic to our client's hotel websites.  It’s a great opportunity to drive website traffic, and it’s sure to send interested customers your way.  One question our customers often ask is how the bidding works and how it differs from Google Adwords? We attended a Google Hotel Ads bidding webinar last week on this subject  and just wanted to share some of the insights. Read on to learn...

15
August
2016

By Lisa Shields

10 : 29h
1 Comment

It is no secret that the hospitality industry is full of challenges. At present, there is a global lodging and accommodation movement among hoteliers to rely less on OTAs (online travel agencies), such as Expedia and Kayak, and garner increased direct bookings from the hotels’ own websites.

12
August
2016

By Lisa Shields

07 : 52h
1 Comment

To book  a hotel, the majority of customers open Google instead of going directly to the hotel website or to a local travel agency. Though this is not always the case, Google is considered to be the primary destination for travelers to start  their hotel booking process.

10
August
2016

By Lisa Shields

08 : 13h
0

Travelers have been using websites like Expedia, Travelocity, and Booking.com for many years to find and reserve hotel rooms, book flights, and rent cars. For a long time, hotels used to just live with these systems, but now, it's time to fight back.

4
August
2016

By Lisa Shields

13 : 14h
0

The history of the hotel industry has always been an extremely dynamic, if not volatile market. Calculating ADR (average daily rate), finding the ideal balance between occupancy and room rate has always been, and will continue to be, a challenge for hoteliers. While running around and overseeing the myriad tasks required for the clean and efficient operations of a hotel chain, executives can easily become overwhelmed and seek outside help for...

29
July
2016

By Lisa Shields

11 : 40h
0

Nowadays, more than ever, competition is hot in the online booking industry. The reason is that people have access to huge amounts of information thanks to comparison websites, search engines and OTAs (online travel agencies). As a result, people use more than one booking engine for planning their trips  and choosing which hotels to stay in.

26
July
2016

By Lisa Shields

08 : 26h
0

The best sign of a successful hotel is having repeat guests. To make your guests eager to return again, you need to provide them with excellent customer experiences, and this is just as important as attracting new guests. According to a study implemented by Coach Omnium, it was found that 80 % of hotel’s revenue is generated by 20 % of its guests, which proves the fact that customer loyalty can have a huge financial impact. In addition,...

21
July
2016

By Lisa Shields

10 : 00h
0

With the rise of Internet, social media and mobile marketing, the competition between hotels is getting much tougher than ever before. According to Tambourine, about 87 % of travelers use the Internet for making their travel research, and internet travel booking has increased by 73 % in the last five years. These facts alone are compelling enough for hotels to optimize their online marketing strategy in order to stay ahead of the competition....

27
May
2016

By Lisa Shields

14 : 06h
0

Metasearch has developed a lot during the last 18 months  and it’s now considered to be one of the most effective ways for travelers to find the best accommodation option at  the best price! Nowadays, as everyone has 24-7 Internet access, they want to get information as soon as possible. Fewer customers are now ready to navigate through different websites to find the best deal available. Now, they want to have all of the information in one...

24
May
2016

By Lisa Shields

07 : 59h
0

Having a scalable, responsive website design has never been so important for hotels. According to AdWords, Google searches made through mobile devices outnumber those done on desktops or laptops in 10 countries. Responsiveness of a website has become not just a “nice-to-have” but a must-have, so it’s crucial for hotels to create a mobile friendly website.

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